Reflection

Reflecting back on the past couple of months, I have enjoyed writing blog as “Media Man.”  I have also learned a lot over these past couple of months about writing blogs.  Exploring different avenues when analyzing articles and learning to focus more on understanding your readers has changed the way I write a blog.  There are also a number of copy-write laws I was unaware of, you have to be careful when using pictures and quotes from the Internet, a lot of this information is protected under copy-write laws.

Deciding what type of digital media subject to write about was not difficult.  There were many interesting articles and subjects that dealt with today’s digital media.  I have written about Skype and how under rated this great program is.  I have written about SEO, PPC and how they affect what shows up on the search engines; but my favorite blog post to date was, “Even Apple’s not Perfect.”  This blog post was about, Tim Cook, the new CEO of Apple Inc. and his apology for the glitches and programming faults with the new Apple maps app included in the i06 software, and iPhone 5.  What made this apology from Tim Cook so interesting is that the late Steve Jobs never apologized for any glitches or programming flaws made by Apple.  There were many mistakes made in the past by Apple dealing with programming issues, but Jobs defended the products 100 percent, never offering any apologizes.

My favorite blog post “Even Apple’s not Perfect”

I’ve written comments on the blogs of

Chan Chi Hin

Connie Wong

Vivian Lai

Kelvin Fok

SEO & PPC

In the 21st century, we all seem to enjoy the Internet and everything that comes with it so freely.  A world of information is available at your finger-tips within seconds; all you need is a computer, power source, and an Internet connection.  But, have you ever asked yourself how the information gets there, who decides what appears at the top of Google, Yahoo, and MSN's search engines?  The simplest answer to this question would be, "YOU,” you decide what appears at the top of these search engines.  But the answer of who decides what appears at the top of the searches is much easier to answer, than how your search results on the Internet appear at the top.

When you type in a keyword or phrase, search engines like Google use an algorithm to search for the relevant information based of your keyword or phrase.  The search engine then pulls up a website based of the keyword you typed in.  So how do the search engines choose which website will be available for the user at the top of the page?  You actually choose; websites are judge on quality, popularity, relevance, and a host of many other things, which are results of the users’ activity on the website.  All of the information is put into an algorithm and put onto your search engine based off of your keyword or phrase.

SEO—which is an acryanm for “search engine optimization”—is the process of using content, and links to make your website more attractive to the search engines’ algorithm system; this is so your website appears at the top of the search results when someone types in a keyword or phrase related to your website.

PPC—which is an acronym for “pay per click”—is the process of paying for ads to appear at the top of the Google search engine results.  These results appear in the paid ads section at the top and far right side of the search engine.  Which ads appear at the top and how much you pay to have your ads appear at the top depend on competition, quality of your website, relevance of your website to the keywords or phrases being searched.

Even Apple's not Perfect

Over the years Steve Jobs had held the position as CEO at Apple inc, there have been exuberant ground breaking products developed by Apple.  These Apple products have changed the way people think, and how the world operates. Though these Apple products have been life changing, they have always had their faults.  Apple users, for year have complained about glitches, faulty programming, etc..., but in lieu of an apology, Steve Jobs always stood firmly by all Apple products 100 percent.



With the passing of Steve Jobs, the new acting CEO, Tim Cook, has become Apple Inc's new leader; he continues to push for great products and high quality technology.  But Tim Cook, and the late Steve Jobs seem to have two very different styles of handling complaints from Apple's users.

 

Apple has recently released a maps app with iO6.  The new maps app from Apple offers navigation, voice activation, and turn-by-turn direction.  But, the maps app from Apple has been heavily criticized by Apple users about its inaccuracies, glitches, etc....But instead of defending Apple's maps app 100 percent--like Steve Jobs would have--Tim Cook offered a full public apology to Apple's users.

http://techcrunch.com/2012/09/28/tim-cook-apologizes-for-apple-maps-points-to-competitive-alternatives/. 

Skype

One of the most under-rated tools to ever created for use on the Internet is Skype. Skype has revolutionized the communication industry.  We are now able to communicate through VOIP, which stands for voice-over-Internet Protocol.  Through Skype, using the Internet, we can chat through text, voice, and video to people all over the world for free,Skype as long as the person you are speaking with has a Skype account and an Internet connection.  If you'd like, you can also call people who do not have a Skype account for a small fee; the amount you pay to call these people without Skype accounts depends of their location.

My Digital Life

Hello world!

As the world consistently changes on a daily basis, new ideas will continue to spin into orbit; connecting the world through new media will be an outlet for universal communication for years to come.  Social media connections like facebook are used in everyday life as a primary communication tool.

I currently use facebook for social and academic reasons.  Connecting with friends and family to stay updated on new events and social activities is very important to me.  I also use facebook to connect with classmates.  Creating study groups on facebook is a great way to stay in the loop of communication.

Students, professionals, and everyday people use facebook for various reasons, but the primary idea behind facebook remains the same...to stay connected.

http://gigaom.com/collaboration/12-ways-to-use-facebook-professionally/